Efficient
In principle, efficiency is nothing other than a smart complement to effectiveness – and vice versa. If we work effectively, we get things done well. And if we work efficiently, we are rational and easy on resources. Both approaches achieve the desired profitability. A condition we want to and must fulfil if our customers are to take us seriously and go for our products. And if we master the two, we can handle resources responsibly.
Our Values
The MEIKO wheel of values illustrates our approach: you can turn things whichever way you like, but if you want the wheel to run true, you need to strike a harmonious balance between ecological and economic factors, tradition and innovation, fair play and progress.